Who hasn't ordered a pizza to be delivered to their home? Raise your hand!
Well, that is precisely what Delivery Food is.
Delivery food a service modality in the restaurant industry
This type of catering service has been on the market for years, but now it's really crazy.
I think it's something that has been enhanced by the Covid-19 pandemic. When restaurants and bars were allowed to open but people still didn't dare to go to public places, they had to get their act together to avoid going under.
Delivering food was a great economic relief for the hospitality sector. When they could not deliver food because they lacked their own infrastructure, companies such as Just Eat, Deliveroo, Resto-in, Glovo or UberEATS proliferated, with online platforms from which you could order, websites, apps...
It is also true that the general public cooks less, children have become accustomed to fast food and when they grow up they continue to demand it. And if you don't want or don't know how to cook, having food delivered to your home for a reasonable price is a very good option.
And the same if you don't feel like going out. Actually, it can be the same consumer who goes to the restaurant and the one who orders a delivery food: it is another service within the same business.
How Delivery Food fits in with Artigot Catering
Artigot Caternig has been carrying food for employees at Bausch & Lomb's company for 10 years now, in microwaveable containers because they regenerate it on their premises. It is a solution for the company canteen when there is no space to have a kitchen or enough diners to compensate for the personnel costs involved.
Artigot Catering's Delivery Food offer
We have been offering Delivery Food for more than 5 years: we serve food and beverages to customers at trade fair stands and company facilities. Our proposal is somewhat different because it does not necessarily have to be in disposable single-use material, because as the transport is done by our means, you can schedule a pick-up if it is served in tableware, which always looks better.
It could be said that it is like a mixed service: food is delivered cold, it is placed as a self-service buffet and the material is picked up again. It is very common in companies for team meetings, which have little time to eat but need to do so: they are the famous Working lunches.
During the pandemic, with the proliferation of online meetings, we developed another form of Delivery Food: the Meeting Box, which were boxes that were distributed throughout the country to employees or customers of companies, this time with Nacex, to celebrate or present something, or as a detail to not being able to meet in person. This is a business that is disappearing with the return to face-to-face events, which makes us very happy because our business is events.
But we at Artigot Catering are aware of the rise of Delivery Food at the corporate level, because if the individual consumer has embraced this way of eating and likes it, the leap to the workplace takes place, something that suits the company because it is much more profitable (in time and money).
It helps that the way we eat at lunchtime has also changed over the years: we eat much less, lighter and healthier during the week in the work environment. The famous "pantagruelous meals" with clients are now a thing of the past.
Today we are designing a more complete and competitive Artigot Delivery Food offer. What needs to be taken into account to make it a success?
The Delyvery Food Artigot Product Charter
It has to be very careful, it is better to have few products but with good ingredients and imagination, as we all get tired of always eating the same thing, than an overly extensive menu that may even complicate production.
They must look good, be durable and safe ingredients. Food hygiene and safety is vital.
We believe that it is better to have a team specialized in this line of Delivery Food in the kitchen.
- Packaging and transportation:
We know that you eat through the eyes, so the appearance of the box and its contents must be attractive.
Delivery products must not be displaced or disassembled inside the boxes and the whole must have a clean appearance that provides safety to the consumer.
Therefore, time and mode of transport go hand in hand.
- Receipt of orders:
It has to be designed in such a way that access, product selection and payment is intuitive and easy so that they do not abandon the purchase in despair before finishing it. And have a sales team behind it to receive them, pass them to production and ensure their delivery in a timely manner.
The new Artigot Delivery Food is a new challenge that we are very excited about, so let's wish us luck!
