The types of corporate events can be grouped in many different ways. We will try to make a summary that encompasses most of them and it goes without saying that this classification is as valid as any other, because they are all intertwined.
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According to the reason for holding the corporate event:
Here we can talk about Corporate Congresses or Conventions that can last more than one day, usually take place in the same space and involve different services that can go from day to night. from day to night.
It can be the presentation of a new product or a new brand image, at a press conference or at management meetings, aimed at a more selective and much smaller target audience.
There are also corporate events that aim to foster interrelationships between employees, with Parties or with Team Building.
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Depending on the type of diners:
It is evident that young people do not eat in the same way as those of us who are older..., in general, young people are less demanding, they prefer quantity to quantity, although there is an increasingly marked tendency towards quality and innovation, which is logical, because the gastronomic offer in the street is more varied and they also travel a lot outside the country, which opens their senses and minds.
Therefore, at all levels, brands such as Crea_ tasting lab, are gaining importance in corporate events, very suitable also in events that are convened to potential customers, to leave them with their "mouths open", never better said ... "Gastro Marketing" "What is Rawfood".
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Depending on the number of diners:
This all has to do with the number of diners at the event.
Very large events imply a much more complex organization and, in general, a simplification of the menus.
On the other hand, small events can be much more complicated in terms of gastronomic offerings, offering more elaborate and innovative products.
As is logical, the price per diner is very different; if the number of diners is small, the company can afford a higher price.
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According to the client's ideology and principles:
Here it is important to talk about Corporate Social Responsibility and Sustainability.
In a very short time, the need for sustainable events has been established in almost all companies, in which no plastics or single-use materials are used, or that are biodegradable. Food should not be thrown away and suppliers should be as close as possible. These are actions that help to improve our planet and that will become essential soon, and it is what has to be, from Artigot catering we have always been, we are and we will be, committed to the environment.
"The path to a sustainable future: at Artigot Catering, we are a company committed to the environment and social responsibility."
In the same way that it has become necessary to always consider options for people with celiac disease or any other food intolerance, sustainable events will become a must.
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According to the gastronomic offer:
Very important is undoubtedly the type of food the client wants for the event.
In addition to the dishes and appetizers that we offer in the services for people from our country and our tastes, it is quite common that in multinational meetings or with diners from different countries, they ask you for a nod to the gastronomy of those countries: an appetizer, a season or the whole offer.
We are currently budgeting for a cocktail party with stations from 8 different countries around the world: Eastern and Western Europe, North and South America, Asia. The truth is that it is a challenge to find recipes that can be served in a catering (preparation, transport and regeneration) and also accommodate our taste.
We recently prepared a Thanksgiving turkey at the American Embassy and they were amazed at how delicious it was, for example. Embassy services involve this specialization, of course.
Then there are the special meals, like the vegan weddings we've talked about before where all the food, not just one station, is vegan.
And finally, to finish, we can talk about "trompe l'oeil", when food looks like something it is not, for example, slices that look like black pudding but are really chocolate. The public has a lot of fun with this topic, and so do we!
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Depending on the catering service time:
Catering services are included in the timing of events in the same way as the presentations, awards ceremonies, training classes, major speeches or animations in which the event takes place.
They are a break in the activity of those who come to the corporate event.
It is customary to welcome guests prior to the meeting as they arrive, in the form of coffee or a welcome drink.
And then the different services of coffee, cocktail or lunch, farewell Spanish wine, dinner, etc. are linked. They are linked to a certain time of service, so as not to alter the overall schedule of the event. And we have to stick to it! We have the obligation to advise the clients about the possibilities according to the time available for the catering since many times it is necessary to run to finish on time if the start of the service is delayed.
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Depending on the budget:
Everything we have said so far, depends on the budget for the catering of the event, as it could not be otherwise.
And there is no greater satisfaction than when the customer knows what he wants and understands what it costs. This is the only way to keep them happy and exceed their expectations. That is why it is vital to advise you honestly, in our experience, to avoid problems later on and to build customer loyalty.
But Customer Loyalty is another topic and we will talk about it in another article of the Artigot Catering blog
