Many people are used to seeing on TV well-known people from the world of gastronomy teaching us their delicious recipes and skillful techniques in front of the camera. Without realizing it, we spend hours amazed by the whole process and our mouths water when we see the final result.
From television contests to master classes, show cooking is gaining more and more momentum. But what is show cooking?
Show cooking is a cooking modality that consists of the step-by-step preparation of all kinds of recipes in front of a camera or directly in front of the diners. Two very well-known examples in Spain are the cooking show of Karlos Arguiñano and the MasterChef program, which has even caught on with the youngest members of the household. This concept is not only developed on television, it is also seen in renowned restaurants, private events, face-to-face classes and fairs of all kinds of products.
Why do a show cooking?
Gastronomy is an art, the techniques with which food is manipulated to achieve surprising combinations is something that for many becomes admirable. And this is how prestigious chefs have thought for a long time, when they sought direct contact with their guests and cooked in front of them, to demonstrate their skill, originality and art in their dishes.
As a result, many restaurants have sought to differentiate themselves from others by creating certain expectations in diners, who seek not only to savor a dish, but also to see a show that can be very entertaining and interesting.
This trend is not just for restaurants. Many brands use this modality as a marketing strategy. The new ways of making a person or a brand known tend to be oriented towards relational aspects, that is, aspects that establish a relationship of closeness and trust with the consumer.
In this way, it is possible to involve the consumer by establishing interactions and exchanging opinions with the chef who handles the product to be sold,
Artigot and show cooking
In Artigot Catering we offer our version of show cooking in "Corners" format. The corners range from a seafood grill, which envelops the guests with the freshness of its products made at the time, a Galician octopus, a master of sushi or a ham slicer who delights them with the art of cutting a good ham.
Our cooks are always ready to please the guests by personalizing the final touch, thus achieving a finish to the diner's liking.
The show cooking of different potato omelets is most appreciated, because it allows the guest to choose the ingredients of his omelet according to his taste.
And a paella or a fideguá cooked at the moment in your presence, is much more appetizing than if they bring it to you already served on their plate.
The greatest deployment of themed corners occurs in today's weddings, since the seated banquet is no longer in style, guests prefer to circulate among the people while they are passed cocktail appetizers or approach the different corners, sitting down afterwards to have the main course and dessert.
In corporate events, the trend of corners is still on the rise, more and more often we are forced to innovate to adapt to the theme of the event, the season of the year or the importance of the guests.
This corner market also comes from the evolution of public markets in cities, which have specialized in gourmet products and attract visitors by offering them spaces to sit down to eat and drink after wandering around.
Where can you see it in Madrid?
There are many places where you can enjoy a good cooking show. As we mentioned before, you can not only enjoy them through television, but depending on your goals, you can also attend fairs and restaurants to enjoy this show. There are more and more places that allow us to improvise or organize this kind of events.
A suitable space for this activity in Madrid is "The Art of Living", with a spectacular table with integrated fires that can seat 20 people around it, a place that aims to be a benchmark in design, technology and quality in high-end appliances, through inspiring gastronomic experiences.
In short, enjoying a good meal has become a leisure plan that many seek to have a good time, learn new techniques and even try out new appliances and kitchen utensils that have come onto the market.
So if you are passionate about live cooking to learn a trick from the chef, or simply enjoy the gastronomic leisure, show cooking is your new trend.
